Email is the highest-ROI channel for SME growth. We design and build automated email sequences that nurture leads, onboard customers, and re-engage dormant accounts. From welcome series to win-back campaigns, your email works 24/7 to deepen relationships and drive repeat revenue.
The Challenge
Email list growing but not generating revenue
High unsubscribe rates from irrelevant messaging
No automated follow-up so leads go cold
Sending the same email to everyone instead of segmenting
No tracking of which campaigns actually drive sales
What's Included
Triggers, segmentation logic, and decision trees for all automated sequences
5-8 email sequences written and designed, ready to deploy
Automation configured in your email platform with segmentation and tracking
A/B testing schedule and hypotheses to improve open and click rates
KPIs to track revenue generated from email, monthly reporting
Why It Matters
Email automation is the difference between a list that generates revenue and a list that costs you in sending fees. We design sequences that respond to customer behaviour—clicks, purchases, inactivity—and deliver the right message at exactly the right moment. This isn't bulk email; it's intelligent relationship management.
Welcome sequences converting leads to customers automatically
Segmented campaigns to the right audience at the right time
Abandoned cart recovery capturing lost sales
Customer onboarding reducing churn and boosting adoption
Re-engagement campaigns bringing dormant customers back
Detailed performance tracking showing email ROI
The Process
Map customer journey and identify key automation triggers
Design email sequences with personalisation and segmentation
Write copy optimised for open rates and conversions
Set up automation in your email platform (Klaviyo, ConvertKit, etc.)
A/B test subject lines, send times, and content
Monitor performance and optimise based on engagement data
Best For
SaaS and software businesses with recurring revenue models
E-commerce and product businesses with repeat purchase potential
Service businesses wanting to deepen client relationships
Anyone with 500+ email subscribers ready to monetise
Complementary Services
Inbound strategy attracts customers who are already looking for solutions you provide. We design a complete system: content that ranks for high-intent keywords, lead capture mechanisms that convert visitors, and qualification processes that ensure sales gets only ready-to-buy prospects.
Small conversion rate improvements compound into massive lead volume increases. We audit your site, identify friction points, and systematically test changes that move visitors toward becoming customers. A 2% conversion rate improved to 4% doubles your leads without spending more on traffic.
FAQ
Depends on your audience and relationship stage. New leads: 3-5 sequences over 2 weeks. Existing customers: weekly or bi-weekly depending on your industry. We adjust based on engagement metrics.
Poor segmentation and irrelevant content cause unsubscribes—not frequency. When you send the right message to the right person at the right time, engagement stays high even with frequent emails.
We design and build the sequences. You own the list and can manage subscribers. We recommend quarterly list hygiene to maintain deliverability.
For most Australian SMEs: Klaviyo (commerce), ConvertKit (creators), HubSpot (sales), or Mailchimp (small businesses). We work with whatever fits your business model.
Can't find the answer you're looking for? Get in touch
We can help you implement email marketing and start seeing results. Book a consultation to discuss your specific needs and explore how this service can transform your business.