Customer analytics, revenue attribution, retention analysis, and growth metrics that drive decisions.
62%
Decision Quality
Improvement in strategic decision quality with data
78%
Hidden Insights
Of businesses discover previously unknown issues
3.5x
Revenue Growth
3-year growth from customers with revenue intelligence
The Reality
You know your total revenue. You probably know your top customers. But do you know your customer acquisition cost by channel? Your lifetime value by customer segment? Your churn rate? Your revenue concentration risk? Which products or services have the highest margin? Which customers are showing signs of disengagement? Most SME owners can't answer these questions --- not because the data doesn't exist, but because nobody has ever connected it, analysed it, and presented it in a way that drives decisions.
What We Deliver
True cost by channel and campaign. Know which investments are profitable.
Revenue and margin by segment over the customer lifetime.
Early warning signs and predictive indicators for at-risk customers.
Dependency on top customers and revenue risk quantification.
Conversion rates, deal size, cycle length, and win/loss patterns.
Custom real-time dashboards with the metrics that matter for you.
Our Process
We connect your revenue data sources: CRM, accounting software, and marketing platforms. With your permission, we pull the data we need for analysis.
Baseline metrics are calculated to establish your current position. This becomes your starting point for measuring improvement.
Real-time revenue intelligence dashboards highlight trends, risks, and opportunities. Your advisor translates the data into specific recommendations.
You make decisions based on data: which customers to nurture, which channels to invest in, which risks to address.
Ideal Clients
Businesses with established revenue ($500K+) that want to grow strategically rather than reactively. Particularly valuable for businesses with recurring revenue models, businesses with multiple service lines or customer segments, and businesses preparing for capital raising or sale (where revenue quality metrics matter significantly).
Connected Growth
Revenue intelligence draws on every hub. Finance Hub provides the financial data: revenue by customer, margins by service line, debtor patterns. People Hub provides capacity data: can you actually serve more customers? Operations Hub provides cost data: what does it cost to deliver? Growth Hub provides the acquisition data: how did customers find you and what did it cost?
Model the compounding effect of incremental improvements across your revenue levers.
See how a 1% improvement in price, volume, COGS, and overheads compounds across your business. The results are always surprising.
Try it nowCompare your revenue, margins, and efficiency metrics against ABS industry benchmarks. Know where you are before you plan where to go.
Try it nowFAQ
Basic revenue intelligence can be built from your accounting software data alone. But the full picture requires CRM data (for acquisition channel tracking and pipeline analytics). Setting up a CRM is often the first step of the Growth Hub engagement, and it unlocks much more sophisticated analysis.
Your accountant tells you what happened financially last quarter. Revenue intelligence tells you why it happened, what's likely to happen next, and what to do about it. It combines financial data with customer, marketing, and operational data for a complete growth picture. Your accountant looks backward. Revenue intelligence looks forward.
The tools depend on your stack. Common combinations include HubSpot or Pipedrive for CRM data, Xero or MYOB for financial data, Google Analytics for web data, and custom dashboards (Databox, Klipfolio, or Google Looker Studio) for visualisation. The tools serve the analysis, not the other way around.
Absolutely. Revenue quality metrics (LTV/CAC ratio, net revenue retention, gross margin by segment, revenue concentration) are exactly what investors and lenders evaluate. Having these metrics current and well-documented strengthens any capital raising process significantly.
Real-time is the standard. Our technology surfaces trends as they emerge, giving you live visibility without information overload. We recommend continuous dashboards with strategic deep dives into specific trends or issues as needed.
Most businesses have data quality issues: duplicates, missing fields, inconsistent categorization. We clean and normalize your data before analysis. This is often where the biggest insights come from---discovering what data issues have been hiding.
Yes. Revenue intelligence shows which customer segments are most profitable, which products/services have the highest margins, and what price points customers accept. This data is invaluable for pricing strategy. Sometimes the answer is raising prices. Sometimes it's changing the product mix.
Revenue intelligence reveals what's working and what's not. Then you act: double down on profitable channels, exit unprofitable ones, fix customer segments with churn, adjust pricing, change product mix. The insights are useless without action. We partner with you to translate insights into decisions.
Can't find the answer you're looking for? Get in touch