A structured sales process that reduces selling friction, improves consistency, and increases close rates.
34%
Close Rate Improvement
Average increase after structured process implementation
52%
Deal Clarity
Faster identification of winnable vs. unwinnable deals
2.1x
Team Consistency
All salespeople now follow the same approach
The Reality
Different salespeople use different approaches. Some move deals too fast without qualifying properly. Some get stuck with deals that should have been called lost months ago. Your pipeline doesn't look like what you think it looks like. Forecasting is guesswork. Close rates are unpredictable.
You have good salespeople, but they're inconsistent with each other. If your top seller leaves, you lose their process (and the deals they were carrying). New salespeople spend months figuring out how to sell your product by osmosis instead of structure. Training new hires is basically shadowing until they figure it out.
What We Deliver
Clear methodology tailored to your buying cycle with defined stages and qualification criteria.
Clear next-step criteria for each stage with information gathering milestones.
Sales collateral, pitch decks, case studies, objection responses, and templates.
Call coaching, objection handling, and real-time feedback on key deals.
Continuous pipeline visibility, deal analysis, and coaching on deals at risk.
Regular analysis of patterns to inform positioning and pricing.
Our Process
We interview your sales team, review your pipeline, analyse historical wins and losses, and identify where deals are getting stuck. This reveals the gaps and inconsistencies.
We define deal stages, qualification criteria, and decision frameworks. We create sales playbooks that document how to sell your product or service consistently.
Your team learns the new process. We observe deals in progress, provide coaching, and help your team apply the process to real opportunities. Enablement materials are created and refined.
Real-time pipeline dashboards highlight where the process is working and where it's not. We refine based on real-world outcomes. Close rates improve. Pipeline forecasting becomes reliable.
Ideal Clients
Any business with a sales team or a multi-step sales cycle. Particularly valuable for businesses where consistency is important (franchises, distributed sales teams), businesses growing beyond the founder's sales skills, and businesses where pipeline visibility is critical for financial forecasting.
Connected Growth
A great sales process converts leads into customers efficiently and predictably. Combined with lead generation, CRM, and digital marketing, a structured sales process multiplies the impact of your growth investments. Your digital marketing brings awareness. Your lead generation brings qualified prospects. Your CRM tracks them. Your sales process converts them.
Free interactive tools to help you understand where you stand right now.
Score your business maturity across all four dimensions. See whether your sales process is ahead of or behind the rest of your operations.
Try it nowCompare your business metrics against ABS industry benchmarks. See how your conversion rates and revenue per employee stack up.
Try it nowFAQ
A formal methodology provides a consistent framework for your sales team. We often implement a simplified version of established methodologies, tailored to your buying cycle and customer. The framework matters less than consistency --- your team understanding deal stages the same way, recognizing warning signs, and asking the right qualifying questions.
We design around your actual buying cycle. A simple transactional sale might have 2-3 stages. An enterprise sale might have 8-10. A residential real estate deal is very different from software licensing. The process reflects your reality, not generic best practices.
Stalled deals are a symptom of unclear process or missing qualification. We identify where deals get stuck (usually a specific stage where information gathering stops) and fix the underlying reason: unclear next steps, missing decision-makers, unresolved concerns, or poor qualification. Some deals need acceleration. Some need to be called lost.
Yes. Sales enablement includes coaching high-value deals, script development, objection handling, and negotiation coaching. We observe calls, provide feedback, and help your team improve in real time. This is particularly valuable for your top sellers and newer sales people.
Experienced salespeople have proven instincts but often resist process because they've sold successfully without one. We work with them to codify their selling approach into a framework, validate it against newer salespeople's struggles, and build trust through early wins.
The CRM is the system of record for your sales process. It enforces deal stages, tracks information gathering, triggers next steps, and creates visibility. A good CRM implementation and sales process design go together---they're not separate.
Continuous pipeline visibility keeps deals moving and surfaces issues early. Real-time dashboards show trends and patterns as they emerge. Our approach gives your growth advisor live access to your pipeline data, with strategic reviews as frequently as your business needs.
Absolutely. Sales process design is iterative. We launch with your best guess about deal stages and qualification criteria, then refine based on real results. After 90 days of experience, you'll have data about what's working and what needs adjustment.
Can't find the answer you're looking for? Get in touch