Local SEO is critical for Australian SMEs with physical locations or service areas. We optimise your Google Business Profile, local citations, and location-specific content so customers find you when searching 'near me' or your city name. Local search converts 3-5x better than broad keywords.
The Challenge
Google Business Profile incomplete or filled with wrong info
Citations inconsistent across directories (different phone numbers, addresses)
No location pages for each service area
Not asking customers for reviews
No strategy for managing negative reviews
What's Included
Complete profile setup, photos, attributes, Q&A management
Existing citations claimed, new citations created on 20-30 directories
Dedicated pages for each service area with local keywords and CTAs
Process and templates for encouraging customer reviews
Monthly monitoring of rankings in Google Maps and local search
Why It Matters
Local search is where most Australian SMEs should focus first. Rank nationally and you compete against everyone. Rank locally and you compete against your neighbours. Local customers are closer to buying, less price-sensitive on local searches, and convert 2-3x better than broad keywords.
Rank in Google Maps and local search results
Steady stream of local customers ready to buy
Customer reviews building trust and social proof
Local citations on directories building authority
Location pages ranking for geo-specific keywords
Higher conversion rates from nearby customers
The Process
Optimise Google Business Profile with accurate info and photos
Identify 20-30 key directories and citations to claim
Build location pages for each service area
Generate and manage customer reviews
Create location-specific content and local links
Monitor local rankings and review sentiment
Best For
Service businesses with physical locations (plumbers, accountants, salons)
Restaurants, retail, and hospitality
Franchises or businesses with multiple locations
Anyone targeting customers in specific geographic areas
Complementary Services
Strategy is useless without execution. We create high-quality content—blog posts, guides, case studies—that targets high-value keywords, builds authority, and drives leads. Every piece is written for both search engines and human readers.
Content strategy is the backbone of sustainable digital growth. We develop a comprehensive 12-month content plan aligned to your customer journey, identify high-value topics your competitors aren't covering, and create an editorial calendar that ensures consistent publishing without overwhelming your team.
On-page SEO tells Google what your page is about and why it's relevant to specific search queries. We optimise titles, headings, content structure, and internal links so Google ranks you for high-value keywords. Small on-page improvements often move you from page 3 to page 1.
FAQ
Very. More reviews, higher rating, more frequent recent reviews all improve rankings. Most local businesses underinvest in review generation.
If you serve multiple areas, yes. Each location page targets local keywords ('plumber Sydney', 'accountant Melbourne'). One page for all locations dilutes ranking power.
Citations are online mentions of your business name, address, phone number on directories. Google uses them to verify and rank your business. Consistency across citations is critical.
Faster than organic SEO. 2-6 weeks for directory updates and review impact, 4-8 weeks for page rankings.
Can't find the answer you're looking for? Get in touch
We can help you implement local seo and start seeing results. Book a consultation to discuss your specific needs and explore how this service can transform your business.